Benefit Cosmetics2017-12-27T17:06:56+00:00

FEATURED CAMPAIGN

BENEFIT COSMETICS

COFFEE AD SLEEVE CASE STUDY

Client Objectives:

  • To promote awareness and increase the # of photos for Benefit’s holiday Instagram contest.
  • Targeted towards women in priority markets and in immediate areas surrounding Benefit Boutique locations.

Program Elements:

  • 1,000,000 ad sleeves were distributed throughout BriteVision’s Café Network in: SF, NY, LA, Chicago, Boston, Sacramento, San Diego, Portland, Miami, Charlotte, Raleigh Durham.
  • 1 “Free Coffee” Event.
  • (4) Different creative executions with special die-cut sleeves that encouraged consumers to “Share a pic of your cheeky holiday boost on Instagram with #JingleBoost & @BenefitCosmetics for a chance to WIN $ 300 in Benefit beauty Goodies”.

Seamless Web Success

  • Benefit saw social media interactions on Instagram with 210+ Posts with #JingleBoost during the campaign.
  • The message was very well received by consumers – they were happy to see the messages on their daily cup of coffee.
Seamless Coffee Ad Sleeve Case Study

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