COFFEE AD SLEEVE CASE STUDY
- To promote awareness and increase the # of photos for Benefit’s holiday Instagram contest.
- Targeted towards women in priority markets and in immediate areas surrounding Benefit Boutique locations.
- 1,000,000 ad sleeves were distributed throughout BriteVision’s Café Network in: SF, NY, LA, Chicago, Boston, Sacramento, San Diego, Portland, Miami, Charlotte, Raleigh Durham.
- 1 “Free Coffee” Event.
- (4) Different creative executions with special die-cut sleeves that encouraged consumers to “Share a pic of your cheeky holiday boost on Instagram with #JingleBoost & @BenefitCosmetics for a chance to WIN $ 300 in Benefit beauty Goodies”.
Seamless Web Success
- Benefit saw social media interactions on Instagram with 210+ Posts with #JingleBoost during the campaign.
- The message was very well received by consumers – they were happy to see the messages on their daily cup of coffee.