CASH JACKET CASE STUDY
Mesmerize has worked with Boost Mobile to promote a variety of product and service campaigns.
- We helped to successfully influence our millions of Hispanic Check Cashing Consumers to select Boost Mobile’s discounted long distance calling plan to Mexico called “Todo Mexico Todo Movil”.
- Reach the Hispanic Check Cashing Consumer while their personal finances are top of mind which influences future buying behavior including costs of placing long distance phone calls to loved ones in Mexico. Geographic targeting included eight DMAs.
- The key tactic used was Cash Jacket advertising provided within nationally recognized check cashing locations. Millions of Boost Mobile branded Cash Jackets were hand delivered directly to the client’s target by the tellers through hundreds of exclusively contracted check cashing outlets. The Boost Mobile Cash Jackets were held onto by the customer for an average of 4 days and each Cash Jacket was seen by an average of 3 additional people. For added brand engagement Brite Media also placed hundreds of Boost Mobile Counter Mats and Counter Tents at the point of transaction.
- Campaign satisfaction by the client resulting in 8+ years of repeat Cash Jacket campaigns with Mesmerize.