VALET TICKET CASE STUDY
Mesmerize has worked with HBO to promote a variety of entertainment properties.
- We helped to successfully influence Valet Parking customers to watch HBO’s Entourage. The purpose of the Valet campaign called was to create awareness among a young hip and trendy TV viewing audience.
- Create buzz around “Entourage” at hundreds of trendy and influential Los Angeles hotspots spots.
- The key tactic used was Valet Ticket advertising. HBO sponsored Valet Tickets were hand delivered directly by valet ticket partners to the show’s target demographic while they are out on the town.
- The show “Entourage” was subsequently nominated and won numerous Emmy and Golden Globe awards.