NETFLIX/UNBREAKABLE KIMMY SCHMIDT
VALET TICKET CASE STUDY
Mesmerize has worked with Netflix to promote a variety of entertainment properties.
- The purpose of the Valet “For Your Emmy Consideration” campaign was to create awareness amongst decision makers and voters in advance of the industry determining the nominations for the prestigious Emmy awards.
- Create buzz around “Unbreakable Kimmy Schmidt” at hundreds of trendy and influential Los Angeles locations.
- The key tactic used was Valet Ticket advertising. Netflix sponsored Valet Tickets were hand delivered directly to the show’s target demographic by our valet ticket partners while they are out on the town enjoying time with friends and family. Six (6) unique creative executions were also used. The Netflix “Unbreakable Kimmy Schmidt” branded Valet Ticket is held onto an average of 3 days and referred to at least 4 times.
- The show “Unbreakable Kimmy Schmidt” was successfully nominated for an Emmy for Outstanding Comedy Series and actress Ellie Kemper was nominated for Outstanding Lead Actress.