Post Foods / WIC2017-12-27T17:40:47+00:00

FEATURED CAMPAIGN

POST FOODS/WIC

CASH JACKET CASE STUDY

Brite Media worked with Post Foods Honey Bunches of Oats cereal in multiple markets to promote their products recent approval into WIC.  WIC  is a Special Supplemental Nutrition Program for Women, Infants, and Children (WIC) provides Federal grants to states for supplemental foods, health care referrals, and nutrition education for low-income families.

Objective:

  • We successfully created awareness of the Post Foods cereal to millions of Hispanic and multicultural Check Cashing Consumers in multiple markets.

Strategy:

  • Post Foods and Brite Media partnered to promote Post’s WIC approval story with the check cashing consumer.

Tactics:

  • The key tactic used was a bilingual Cash Jacket featuring Honey Bunches of Oats Cinnamon Bunches messaging and images.  Post Foods sponsored Cash Jackets were hand delivered through check cashing centers to over a million Hispanic and non-Hispanic check cashing customers.

Results:

  • 20%+ WIC consumption gain during the Cash Jacket program period*.

*Reported by Post Foods, LLC Brand Manager, Hispanic Marketing – Mike Foley

Post Foods/WIC Cash Jacket

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