CASH JACKET CASE STUDY
Mesmerize worked with Post Foods Honey Bunches of Oats cereal in multiple markets to promote their products recent approval into WIC. WIC is a Special Supplemental Nutrition Program for Women, Infants, and Children (WIC) provides Federal grants to states for supplemental foods, health care referrals, and nutrition education for low-income families.
- We successfully created awareness of the Post Foods cereal to millions of Hispanic and multicultural Check Cashing Consumers in multiple markets.
- Post Foods and Mesmerize partnered to promote Post’s WIC approval story with the check cashing consumer.
- The key tactic used was a bilingual Cash Jacket featuring Honey Bunches of Oats Cinnamon Bunches messaging and images. Post Foods sponsored Cash Jackets were hand delivered through check cashing centers to over a million Hispanic and non-Hispanic check cashing customers.
- 20%+ WIC consumption gain during the Cash Jacket program period*.
*Reported by Post Foods, LLC Brand Manager, Hispanic Marketing – Mike Foley